Program Title:  Be The Ambassador Of Your Own Brand

Program Description: Whether you work for yourself or somebody else, you are the ambassador of your brand!

In this presentation David will discuss the nature of branding, how it has been impacted by changes in technology, and the importance of the relationship between your personal brand and your company’s brand – even if you are a company of one. You are the window by which your friends, partners, customers, and prospects become acquainted with your brand. A brand is in many ways an agreement between consumer and company about the value you promise, and your ability, consistency and quality in fulfilling that promise. Being the ambassador of your brand is acknowledging this.

Whether we realize it or not, the actions we take are measured against expectations created by our personal brand. What promises does your branding imply? And do you deliver on those expectations? Like any ambassador, your role as the ambassador of your brand is to promote and develop trust. If expectations are repeatedly out of alignment with delivery then trust will not be established and your brand diplomacy will be a failure. 

What’s your brand’s diplomatic policy? David will discuss how to sharpen your message to be more effective in your relationship building and brand outreach.

David Cohen is the  Founder of  Equation Arts LLC. David is a brand strategist, problem solver, technologist, and “business therapist”. Known for being both a left and right brain thinker, David has spent much of his career exploring the intersection of technology, business and creativity. His expertise is in defining brand positioning and product vision; skills, which he has applied to software and service companies in a wide range of industries.

David is active in the Technology Association of Georgia and serves on the board of one of TAG’s Enterprise 2.0 society. This group focuses on educating Georgia’s decision makers on the trends, opportunities and pitfalls of applying social computing in an enterprise context. David speaks frequently to groups on issues of trust development in branding, personal branding, and the impact of social media on brand strategy.