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KEYNOTE SPEAKER:  WES MOSS


Biography:
Wes Moss is now best know as the insightful author of Starting from Scratch - Secrets from 21 ordinary people who made the entrepreneurial leap (Kaplan Publishing). He "bootstrapped" his first ventures when he was in his teens, turning his businesses into award-winning, prosperous enterprises. Moss appeared as a candidate on NBC's popular show The Apprentice with Donald Trump.  A graduate in economics from the University of North Carolina at Chapel Hill, Moss built a substantial investment practice and went on to become a vice president at one of the world's largest investment firms after just five years.

He is also a Certified Financial Planner (tm) and along with his partners manages more than $100 million in investments for high-net-worth individuals and entrepreneurs. He acts as an instructor at Emory University's Center for Lifelong Learning in Atlanta Georgia, and has appeared on CNBC, FOX and Friends, the Today Show, Good Day New York, and numerous radio stations across the country

 

About His Book:

Do you have what it takes to be a successful entrepreneur?
In 2004, Americans established more than one million small businesses. Many of these enterprising individuals simply reached the “tipping point” ­ that moment when they fled the corporate world to work for themselves.

If you have ever dreamed of starting your own business, are getting your fledgling business off the ground, are in a performance-based position or are still trying to figure out what you want to be when you “grow up”, then Starting from Scratch is just the book for you. If you do not currently fit into any of these categories, the book will help you realize why you probably should.

This massive rise in the number of business start-ups can be attributed to numerous reasons. The baby boomers are getting down-sized, “right-sized” or capsized from corporate America. Chances are, if it hasn’t happened to you personally, it will happen to a family member or friend. Some will be forced to start a business to earn income when they find their skill sets obsolete in the rapidly changing, technological world we live in, or they are told they are “over qualified” (translation ­ we can’t afford to pay you what you are worth).

For those that reached retirement, many aren’t ready to go golfing or sit on the beach all day long. They are looking for their next challenge or can finally focus on something they are passionate about because making a lot of money isn’t as important. Starting a business helps them to reach some of the goals they set when they were younger that the corporate world never afforded them.

For the younger generations, there is a lot of insecurity about Social Security. Where there used to be as many as seventeen people paying in for each person receiving benefits in the past, statistics predict that in the next decade, that number could be as low as three people paying in for every one person receiving benefits.

In addition to this, there is no 40-year plan anymore where you can go to work for one company and retire with a great pension. Today’s business climate demands that you be flexible and be a performer to help the company survive in the global economy. Understanding what drives a business and being able to take on different roles will make you more valuable to any employer or enable you to branch out on your own.

As a Certified Financial Planner, author Wes Moss has seen numerous successful business owners come through his door. He’s noticed how they often use their businesses as an investment vehicle to carry them through to their financial goals in addition to the more traditional routes. Chances are, most Americans will need to develop multiple streams of income in order to retire with the lifestyle they are currently accustomed to.

After appearing on NBC’s popular The Apprentice with Donald Trump, he decided to study some of these successful entrepreneurs to find the common threads that helped them get started, which is often the most difficult part and how they continue to grow and prosper today. The top twenty-one stories are what appear in Starting from Scratch.

Starting from Scratch supplies answers to many of the tough questions that would-be entrepreneurs and new start-ups face:

  • Out of so many unique entrepreneurial ventures, which one will work for me?
  • As an entrepreneur, do I gamble everything or take it one step at a time?
  • Should I start my own business or take over an existing one?
  • What are the first steps I need to take when venturing into the marketplace?
  • What types of resources are required to get started and where can I get them?
  • What can I expect in the early days?
  • What steps will I need to take to leave a job and start a business?
  • What are my chances of succeeding?
  • What strategies are other successful business owners using to grow their business?

Wes teaches the concept of the entrepreneurial H.U.N.T., the common threads that all of the successful business owners applied to take their dreams to reality. These secrets include:

  • How to tap into your passion and natural abilities.
  • How to continue growing and reaching for the next level.
  • How to block out the obstacles that prevent you from starting or progressing.
  • Getting and using the support of people, businesses and media.
  • The importance of taking action.
If that isn’t enough, Starting from Scratch provides a wide variety of sales strategies and unique selling propositions that really stand out in the crowded industries that many of these business owners find themselves in. Most of the stories contain great insights into the sales psychology of the particular industry involved, with crossover to countless business cases, making the book a must have for anyone in business-to-business sales.

Wes specifically selected people that came from ordinary beginnings and had numerous bumps along the road to give you a real solid picture of the entrepreneurial mind and lifestyle. These aren’t get rich quick schemes, but rather believable stories of thriving businesspeople who were once stuck in mediocre incomes and jobs and now have liberated themselves through their business and are each worth between $2 and $20 million.

 

 

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